Sales was getting too many half-filled contacts.
I built a workflow that uses email-domain and CRM data to suggest the likely account, market and sales owner. A person reviews the result before anything changes.
See the workflowParker Poage
I grow accounts and the systems behind them.
Nine years in B2B across sales, marketing, operations and analytics. I started out owning accounts, then moved closer to the systems behind the work. Today I usually sit between teams, helping people get aligned and improving the systems they rely on. Applied AI has become part of that too.
Selected work
Four brands depended on a platform we needed to replace.
- 30+ contributors
- 4 brands
- Zero downtime
I evaluated five alternatives, built the business case and took the recommendation to senior leadership. Then I coordinated 30+ people through go-live with zero downtime and lower annual platform spend.
Read the case studyMarketing had plenty of activity. Sales couldn’t see what mattered.
I connected engagement to accounts, renewals and closed revenue so managers could see risk and opportunity while there was still time to act.
Read the case studyUsually somewhere in the middle.
Most of my career has been between teams: sales, marketing, leadership and technical teams. I’m comfortable in all of those rooms, and I’m usually the one translating.
That same thing has opened a few unusual doors through Yonder, from client work to live national TV and executive support. Long story short: trust compounds. More about that
Outside of work
I grew up in Vail, so skiing has always been part of life. Golf turned into a scratch handicap somewhere along the way. I travel whenever I can, spend more time thinking about investing than is probably necessary, and somehow have a silver medal from the U.S. Open Pickleball Championship. It was the 3.5 division, but hey, a medal’s a medal, right?
