Parker Poage Marketing, Revenue & Business Operations

Parker Poage

Marketing, Revenue & Business Operations

Sales, Marketing, Analytics & Applied AI

9+ years across sales, marketing, analytics and business operations. Promoted three times at NewsBank, where I now lead marketing operations, CRM strategy, analytics, martech and vendor management across NewsBank and Readex, reporting to the CMO. I use AI to analyze large datasets, build executive reports and build workflows such as one that matches new CRM contacts to likely accounts and sales owners.

View my work View resume LinkedIn
Parker Poage smiling in Vail Village on an overcast afternoon.
  • 9+ years across sales, marketing, analytics and operations
  • 3 promotions at NewsBank, from intern to Manager, Marketing Operations & Analytics
  • 154 countries international sales territory covering roughly 14,000 schools
  • 190,000 records CRM audit that isolated 120,000 verified marketable contacts
  • 100+ trainings delivered over the years across CRM workflows, email platforms, reporting tools and other martech
  • 5.2M+ sends managed through the Klaviyo environment across 3,298+ campaigns
Selected work

Problems I have worked on

Projects from my current company, described by problem, approach and result. Customer data has been removed and the demonstrations use synthetic examples.

AI-Assisted Contact Enrichment

Problem
The CRM was losing more useful contacts than it gained, and new contacts arrived without account context in a custom-built CRM with limited third-party integrations.
What I did
A Claude-assisted workflow, built around periodic CRM exports and a Klaviyo connector, that suggests the likely account, market and sales owner for each new contact with a 1-to-5 confidence score.
  • Applied AI
  • AI Workflow Design
  • CRM Data Enrichment
  • Klaviyo
Read case study

Marketing Attribution & Churn Early Warning

Problem
Marketing activity and account outcomes lived in separate places, so leadership and Sales could not see how engagement related to renewals, risk and closed revenue.
What I did
An early-warning workflow and an account-level attribution log that map campaign engagement to accounts and surface risk and opportunity signals for Sales.
  • Revenue Operations
  • Account-Level Attribution
  • Churn-Risk Reporting
  • Sales Enablement
Read case study

CRM & Deliverability Rebuild

Problem
Years of accumulated CRM data raised real questions about which records were valid, deliverable and safe to market to.
What I did
A full audit and classification of the database, verification through external vendors and a rebuilt operating process for segmentation and sending.
  • CRM Strategy
  • Data Governance
  • Email Deliverability
  • Segmentation
Read case study

Multi-Brand Platform Migration

Problem
The incumbent marketing platform was up for renewal at a higher annual cost, and four brands depended on it every day.
What I did
A structured evaluation of five platforms, a business case presented to executive leadership and a migration program with 30+ contributors that went live without missing a campaign.
  • Program Leadership
  • Vendor Evaluation
  • Business Case
  • Executive Communication
Read case study

AI-Assisted Executive Reporting & Analysis

Problem
Marketing data across email, social, webinar and YouTube was large, messy and slow to turn into something leadership could act on.
What I did
AI-assisted analysis and reporting workflows that speed up research, surface patterns and structure findings, with every conclusion checked by a person before it reaches an executive.
  • Applied AI
  • AI-Assisted Analysis
  • Executive Reporting
  • Cross-Channel Analytics
Read case study

More

International market development, plus the full list of case studies and the confidentiality approach behind them.

See all work
Where I fit

People, systems, data and revenue

The roles I do best in are the ones that sit between functions. I have sold the product, run the campaigns, built the reporting and picked the platforms, so I tend to be the person who can translate between Sales, Marketing, leadership and the systems they all depend on.

  • Applied AI & Automation

    AI workflow design, Prompt engineering, AI-assisted research and analysis, AI-assisted executive reporting

  • Revenue & GTM Operations

    Revenue operations, Sales enablement, Lead management, Lifecycle strategy

  • Marketing Operations & Martech

    CRM strategy, Marketing automation, Campaign operations, Platform migration

  • Analytics & Reporting

    Executive KPI dashboards, Cross-channel analysis, Google Analytics, Looker Studio

  • Leadership & Business Operations

    Cross-functional program leadership, Executive communication, Business-case development, Stakeholder alignment

Career snapshot

Sales first, then marketing, analytics and operations

I started in sales and carried an international territory before moving into marketing in 2021. That background is why the systems and reporting I build now are aimed at helping Sales close and renew.

  1. Sales Development & Rotational Intern 2017 to 2018
  2. Account Sales Representative 2018
  3. Account Manager, International Schools 2019 to 2021
  4. Marketing Associate 2021 to 2022
  5. Senior Marketing Associate 2022 to 2024
  6. Manager, Marketing Operations & Analytics 2024 to present

Alongside that

Founder & Principal, Yonder LLC

2025 to present

Marketing, media production, executive client support and business operations for a physician-led concierge health and wellness practice.

Full experience and resume

Outside the spreadsheet

The rest of it

Professional first. But it would be strange to pretend there's nothing else.

Parker on skis at the top of a run in Vail, poles raised, on a clear day with snowy peaks behind him.

Vail, Colorado

I grew up here, so skiing was never really optional. It still isn’t.

Vail, on a good day.

Golf

Scratch golfer. Which mostly means I’ve found an impressively time-consuming hobby.

Parker on a zipline above a wooded canyon, alongside a second rider.

Travel

Whenever I can manage it.

Somewhere with a zipline.

Personal finance

I genuinely enjoy it. Yes, the spreadsheets occasionally follow me home.

Pickleball

Silver medal at the U.S. Open Pickleball Championship, 3.5 division. A medal is a medal.