Work

Selected work

Six projects from the last several years: the problem, what I built and what changed.

01 Applied AI

AI-Assisted Contact Enrichment

New contacts matched to the likely account, market and sales owner, with a confidence score and a person reviewing the result before anything changes.

1-to-5 confidence score, reviewed by a person

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02 Leadership

Multi-Brand Platform Migration

30+ contributors
4 brands
Zero downtime

Five platforms evaluated, one business case, and 30+ people through go-live without missing a campaign.

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Marketing Attribution & Churn Early Warning

Connecting engagement to renewals so Sales hears about an at-risk account while there is still time to act.

Built the company’s first account-level attribution log

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CRM & Deliverability Rebuild

A 190,000-record audit that rebuilt the marketable contact pool, the segmentation and the sender reputation behind four brands.

Sender reputation from 32 to 71 in six months

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AI-Assisted Executive Reporting & Analysis

AI-assisted analysis that turns large, messy exports into executive reports, with a person checking every conclusion before it reaches leadership.

Presented directly to CMO and VP leadership

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International Market Development

A 154-country schools territory built from scratch, then kept largely intact through COVID-19 as most accounts tried to cancel.

Pipeline up roughly 170% in the first year

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