Parker Poage Marketing, Revenue & Business Operations
Resume

Parker Poage

Marketing, Revenue & Business Operations. Sales, Marketing, Analytics & Applied AI.

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Experience

NewsBank, Inc. & Readex

Multi-brand B2B digital information company. Remote

Promoted three times since joining as an intern. Lead marketing operations, CRM strategy, analytics, martech and vendor management across NewsBank and Readex, reporting directly to the CMO and connecting marketing activity to Sales and revenue.

Manager, Marketing Operations & Analytics Oct 2024 to Present

  • Led the company-wide migration from Acoustic to Klaviyo across four brands. Evaluated five platforms, built the business case and presented the recommendation to senior leadership. Directed 30+ contributors through go-live with zero campaign downtime and substantially reduced annual platform spend.
  • Built a churn early-warning system and the company’s first account-level attribution log, linking marketing engagement to renewals and closed revenue across a portfolio with a 97% renewal rate.
  • Built AI-assisted reporting, research and CRM-enrichment workflows, including a connector that uses email-domain and CRM data to match new contacts to likely accounts, account numbers and sales owners.
  • Manage cross-channel marketing analytics across four brands and serve as a primary internal owner of the Klaviyo platform. Help shape martech budgets and make spend recommendations to CMO and VP leadership, with final spending decisions made by executive leadership.
  • Rebuilt email sender reputation from 32 to 71 in six months by auditing 190,000 CRM records and isolating 120,000 verified marketable contacts. Built and manage the Klaviyo environment behind 3,298+ campaigns and 5.2M+ sends.

Senior Marketing Associate Mar 2022 to Oct 2024

  • Raised campaign frequency from monthly to several times per week while lifting blended open rates from 12% to 36%, with top campaigns above 70%.
  • Created the post-campaign engagement report delivered to every sales manager, surfacing engaged buyers and flagging real-time unsubscribes as an early warning for at-risk accounts.
  • Managed campaign operations across six B2B market segments: academic, public library, international schools, corporate, government and nonprofit.
  • Delivered platform trainings across all levels and business units, from Excel workflows to full product certifications.

Marketing Associate Jan 2021 to Mar 2022

  • Ran email campaign production, list management and performance reporting across multiple brands and market segments.
  • Built the reporting foundations later expanded into executive cross-channel analytics.

Yonder LLC

Marketing, media and client operations consultancy. Naples, FL

Founder & Principal 2025 to Present

  • Founded Yonder LLC to provide marketing, media production, executive client support and business operations services for a physician-led concierge health and wellness practice.
  • Manage high-profile client accounts, including C-suite executives, high-net-worth individuals, and current and former federal officials.
  • Serve as sole on-site producer for multiple national television appearances on Fox & Friends, managing equipment, staging, logistics and communications during live broadcasts.
  • Manage social media channels, produce and host a twice-weekly live video series, and independently source and coordinate podcast collaborations with prominent creators and media partners.

NewsBank & Readex

Earlier commercial roles. Naples, FL

Account Manager, International Schools Division Jan 2019 to Jan 2021

  • Managed a 14,000-school market spanning 154 countries. Built the territory strategy from scratch, segmenting prospects by tuition level and time zone, and grew pipeline roughly 170% in the first year.
  • Retained all but six client accounts during COVID-19, even as 80% attempted to cancel, and grew pipeline another 20% by expanding into four new countries through targeted digital content.
  • Planned and booked a six-country, 34-appointment European sales tour, handling prospect outreach, scheduling and logistics end to end.

Account Sales Representative May 2018 to Dec 2018

  • Worked under the company’s top sales representative and led a client digitization initiative that replaced outdated archival systems, retained 100% of customers through the transition and generated unexpected new sales.

Multi-Company Intern (Sales Development & Rotational) May 2017 to May 2018

  • Completed a rotational internship across three affiliated companies, shadowing 70+ executives and finishing with a 40-hour Professional Selling Skills program and field visits alongside the company’s top sales representative.

Core skills and tools

Applied AI & Automation

AI workflow design; Prompt engineering; AI-assisted research and analysis; AI-assisted executive reporting; CRM data enrichment; Contact-to-account matching; Workflow automation; ChatGPT, Claude, Gemini

Revenue & GTM Operations

Revenue operations; Sales enablement; Lead management; Lifecycle strategy; Segmentation; Funnel and pipeline analytics; Account-level attribution; Churn-risk reporting

Marketing Operations & Martech

CRM strategy; Marketing automation; Campaign operations; Platform migration; Martech stack management; Vendor evaluation and contract negotiation; Email deliverability; Klaviyo, Acoustic, Kickbox, HubSpot

Analytics & Reporting

Executive KPI dashboards; Cross-channel analysis; Google Analytics; Looker Studio; Advanced Excel; Attribution; Data governance; Spreadsheets, SQL, Tableau, Python (Google Data Analytics Certificate)

Leadership & Business Operations

Cross-functional program leadership; Executive communication; Business-case development; Stakeholder alignment; Vendor and client management; Training and enablement (100+ sessions delivered)

Certifications

  • Google Data Analytics Professional Certificate Google, via Coursera, 2026 Nine-course program covering data preparation, processing, analysis and visualization with spreadsheets, SQL, Tableau and Python. Verify certificate
  • Klaviyo Digital Marketing, Deliverability, Practitioner and Strategist Certificates Klaviyo, 2026
  • Email Marketing Certificate HubSpot Academy, 2026
  • AI in Marketing & Business, five-course series LinkedIn Learning, 2024

Education and leadership

Bachelor of Business Administration, Business Management Mays Business School, Texas A&M University, 2018

  • Hollingsworth Leadership Certificate Top Corps of Cadets leadership honor; four-year selection process.
  • Ross Volunteers Honor Guard of the Governor of Texas.
  • Growing Associates in Naples (2019) Youngest of 40 Collier County professionals selected for a government and community leadership program.